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Tuesday, March 6, 2007

When Branding Works Nicely

You may be wondering why we chose to brand our agency, NICE Creative. After all, don’t “nice guys finish last” or aren’t nice people just pushovers? But for us, it reflects all that we do and all that we are. Over the years, our award-winning work has often inspired comments like, “nice thinking!” “nice job!” and “Ooooh, that’s nice!” Moreover, our work has generated some very nice results for our clients—quadrupling traffic, doubling business and successfully launching new products and services. In addition, as a Midwestern native, I have often been admired for my tireless work ethic and “Minnesota nice.” So it just seemed appropriate to brand the agency, NICE.

Just to prove that you attract what you create, I have been joined in this endeavor by Terry Rohrs, our Main Squiggler. She is one of the nicest people I know who proves every day that niceness comes from a place of strength, not weakness. That’s because being nice means going the extra mile without being asked, partnering in work to reach the best solution, not to receive the most credit and respectfully challenging each other to think about things in a new way. To be nice is to be secure in the knowledge of who you are and confident in the work you do. Capturing the essence of who you are is what branding is all about. A brand is much more than just a name and logo. A brand is a set of values that embodies every aspect of your business--from communication messaging to your graphic look to your customer service to your employees’ actions. Ultimately, the success of a brand is largely determined by your customers’ perception and experience with your brand. The key to building your brand is in delivering an experience that is consistent on every level so that your customers place value on your product or service. If you know someone who needs branding, advertising or graphic design, we hope you’ll pass our name along. What makes us different is what makes us NICE—Experience. Creativity. Instinct. Niceness. Backwards and forwards, this is NICE.

Join our community, add any NICE thoughts and pass our link onto your friends or anyone you think might enjoy this site. We’ll be sharing some marketing and advertising insights, talking about books, movies, TV, teenagers, dogs and anything else that seems worthy of comment. Until we meet again, have a NICE day!

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posted by Head Noodler @ 9:50 AM

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