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Wednesday, April 29, 2009

A NICE Alternative to Replacing Marketing Staff

With the recent economic downturn, many companies like yours may have been forced to lay off some of your personnel. If some of these employees were part of your in-house marketing staff, that’s where NICE Creative can help. NICE is primarily comprised of a two-person creative team with the ability to develop traditional and new media marketing strategy, design everything from logos to websites, write collateral copy, press releases, blogs and tweets and also to produce videos, publish books and create events. Between the two of us, we have more years of experience than we care to admit and we have never stopped learning and creating new ways to help our clients.

Now you might be thinking that you can’t afford such an experienced team, but we have worked with a variety of large and small clients over the years and we can usually find a financial solution that works for both of us. In fact, what many of our clients have found is that they get a higher level of thinking, greater consistency and better work product than they could from paying just one employee.

To prove this last point, we did some research on www.salary.com and found that the median annual salary for a graphic designer in this market is $56,000. However, when you add in the benefits—vacations, disability, Social Security, etc., the actual cost of the employee is more than $80,000. In addition, this does not account for the set-up and maintenance of a graphics workstation—that can add another $5,000 to $7,500 for the specialized software and equipment a designer needs to do her work. What’s more, graphic designers usually have one purpose: to make things look better. They won’t create a marketing plan or analyze the market. They won’t write press releases or ad copy. Now it sounds like I’m picking on graphic designers, but I’m not at all. The point is whether you hire an in-house marketing director, graphic designer, public relations specialist or copywriter, one person typically does not do it all and if s/he does, the cost of that employee is going to be significantly higher.

But at NICE Creative, we have the experience, talent and follow-through to deliver a thoughtful, cohesive and creative marketing program that can help you grow your business for as little as $3,000/month. Maybe in this economy you CAN hire someone for $36,000/year, but you won’t get an experienced team who can offer so much for so little. In a down economy, the last thing you should be doing is cutting back on your marketing, but if you’ve had to lay off staff, this could be a NICE alternative.

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posted by Head Noodler @ 2:46 PM

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